what the brain sees

the brain most quickly and easily responds to four
major attributes of all viewed objects
:color, form,depth and movement.
COLORS
every color we see can be made with three basic, primary
colors- red,blue and green aka RGB
Secondary colors in light are formed when two primary
colors are mixed together. When mixed equally, red and bule light will
make magenta, red and green will make yellow, and green and
blue will create cyan. aka CMYK
For printing purposes you will use secondary colors because it
has more mixtures of colors . For the web u will us rgb because
that file size will be smaller
FORM
another common attribute of images that
the brain responds to is the regnition of
form . Form defines the outside edges and internal parts of and
object and has three parts : shapes,dots and lines.
DOTS
are the most simplest form that can be written
Hundreds of small dots grouped together can form complex
pictures. Georges Seurat and other pointillist artists in the
nineteenth century used a technique called pointillism. the tv also has dots
LINES
when dots of the same size are drawn so closely together that
there are no space betweeen them, the result is a line.
->moods of lines
1. Curved line convey a mood pf playfulness and movement.
2. If lines are thick and dark, their message is strong and confident
3. If lines are thin and light with clear separation
between them, their mood is delicate, perhaps a bit timid
SHAPES
the third type of form , shapes ,is the combination lines and dots
into patterns.
The three basic shapes are parallelograms, circles and triangles.
DEPTH
If humans had only one eye and confined their visual messages to
drawings on the walls of caves , there would be no need
for complex illistrations But because we have 2 eyes
set slightly apart, we naturally see in three rather
than 2 dimensions .
MOVEMENT
Regconizing movement is one of the most important traits
in the survial of an animal.
there are four types of movement.
real, apparent, graphic, and implied.
1. real movement: it is actual movemnet
by a viewer or by some other person or objest
2. Apparent movement: apparent,or illustration, movement
is a type of motionin , which stationary objects appear to move.
common example of this type of movemnetis a flip book.
3. Graphic movement: can be thee motion of the eye as they
scan an area or the way a grphic designer positions elemnets
so that the eyes move thoughout the layout.
4. implied movementis a motion that viewer perceves in a still, single
image without any movement of object , image or eye
Optical or op art has been used in advertisment and in posters achieve
pulsating
results.
Visual vibration is the term used for these images